FITS is a social commerce platform for creators*. Our purpose is to give you the freedom to Create Your World.
* if you have a passion, be a creator.
In a time of blind consumerism, it’s our mission to keep human connection at the heart of fashion. Designers often choose another path because of fashion's exclusivity. That’s why we built a world that connects and inspires creativity through the lens of fashion. Our create platform connects fashion designers with the resources and creatives that they need to turn their brilliant ideas into successful fashion collections. Our runway then showcases designers to buyers looking for something different in today’s fashion market— garments with a story by real people.
FITS: a (noun) that fits your self-expression
My name is Maxwell Murray and I am a creator*.
My mission is to fight our power struggle by educating and building platforms for creators to prosper. At present, I am President of the Power Struggle Movement, Co-Founder and CEO of FITS, and a third year student at NYU. My passion is to create opportunities, progress education, as well as support creators* that strive for the betterment of the future.
Documenting my startup journey as the Co-Creator and CEO of FITS.